Rx EDGE Inks Strategic Alliance with Pharmacy Choice

Rx EDGE, the business unit of Leverage Point Media, proficient in providing an extensive range of retail marketing solutions, has come out in the recent days with an announcement that it has established an alliance with Pharmacy Choice, the noted application service provider and professional services company for the pharmacy and pharmaceutical industries Inc. based in Denver, Colorado. It has been learnt that the partnership has been framed to leverage the combined strength of both eminent organizations with the sole intention of bringing to the pharmaceutical marketers new-fangled opportunities for reaching pharmacy professionals. What is more, through the formation of this novel strategic alliance, Rx EDGE will render Pharmacy Choice advertising and communications programs to its portfolio of pharmaceutical marketing products.

Being questioned by the reporters Gary Norman, the Executive Vice President and also the General Manager of Rx EDGE said, "We are excited to be partnering with the premier provider of web-based marketing services for the pharmacy industry. Pharmacists play a key role in healthcare management, and they look to Pharmacy Choice web portals as a key resource for product information." on the other hand, speaking on the occasion, Steve Croke, the President of Pharmacy Choice, Inc., said, "Teaming up with Rx EDGE, with their considerable pharmaceutical industry expertise, will enable us to reach a wider audience with our extensive database and online networks."

However, the internal sources reveal, that as has been decided by the provisions of the alliance, Rx EDGE will concentrate from this time onwards, especially on services that are found to permit pharmaceutical manufacturers to communicate significant product information to pharmacists through website announcement programs, brand-specific web pages, newsletters, and continuing education efforts.